Discover the power of letting it be easy in your business. Join us as we explore how focusing on what works, embracing simplicity, and granting yourself permission to let things be easy can lead to scaling, increased revenue, and success without burning yourself out.

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show. We joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products.

It's time to shift your mindset and embrace the abundance of money as a replenishable resource! We're here to help you break through the limiting beliefs holding you back from investing in yourself and your business, so you can unlock your true potential and watch your profits soar.

In today's episode, we're diving into strategies for growing your business beyond Etsy and diversifying your revenue streams to build a more resilient and successful product-based business. Don't miss these actionable tips and insights!

We discuss seven core beliefs of people who are successful at making money, sharing insights on mindset, abundance, resilience, and empowerment to help entrepreneurs build their businesses with confidence.

Join us on a mission to empower 2000 product-based small business owners to reach $48 million in earned revenue through our signature program, Multi-Stream Machine, and learn how to make $2000 in just 30 days.

Learn how to take your Etsy shop to the next level by busting through common misconceptions and limiting beliefs with practical tips and valuable insights from successful product-based business owners.

Discover how to find and nurture your best-selling product with expert tips and advice on how to navigate the challenges of identifying your best seller.

Learn how to overcome the frustration of loved ones not taking your business seriously and shift your mindset to treat your business like a true professional with practical advice from successful entrepreneurs in this episode.

Learn how to build a successful brand persona and tell your story, even if you don't want to be the face of your brand, with actionable tips and insights from successful entrepreneurs.

Learn practical strategies for coping with overwhelm and reframing your thoughts and expectations on this episode, as we share our own experiences and offers tips for delegating tasks, outsourcing responsibilities, and using apps and resources to manage the many demands on your time and energy.

Learn how to overcome the fear of failure and embrace the imperfections that come with trying something new as product-based business owners, with practical advice on how to practice, grow, and navigate through mistakes.

Discover a micro action to increase your revenue with ease by increasing your average order value by training your team to offer additional items or services during the checkout process.

Learn how to navigate the tricky world of pricing and decide whether or not to tell customers about a price increase.

Learn how to build an inclusive brand that attracts and retains diverse customers and talent with inclusive brand coach and strategist, Sonia Thompson, as she walks us through her 5 “C” Framework, which emphasizes the importance of understanding your customers' differences and creating a culture that celebrates diversity.

We discuss the impact of mindset on female entrepreneurs and share career advice from female billionaires, including Oprah Winfrey and Melinda Gates, on how to succeed by being true to yourself.

Join Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, as he helps take your business to the next level!

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand who shares her valuable insights on how to break into a big box retailer and even talks about her personal experience with selling to Sephora.

If you’re still working your online business as a side hustle, Amy Porterfield’s new book, Two Weeks Notice, is the guidebook you need to make the leap to full-time Product Boss!

You are never going to be ready. We’re going to share why you shouldn’t wait until you’re ready and how to overcome that feeling to take positive action to continue moving forward.

Get ready for a doublesode of student stories as we hear from Gina Rosen of Fan Sparkle and Rachel Dunn of Rachel Dunn Jewelry as they share how they both built up profitable businesses while working full-time jobs.

Unlock the full potential of your business and become a profitable revenue-generating machine with consistent sales and a laser-focused strategy through expert guidance on focusing on your best selling products (aka your needle movers).

Listen in as Christina Guy of The Hotel Sheet shares how her and her husband took action on what they learned in Multi-Stream Machine and how they focused on their best sellers to scale their business beyond their wildest dreams!

Does it feel like every holiday season you’re playing catch-up? Then you need a selling cycle! In this episode, we share how you can develop your own simple selling cycle, as well as how you can get our free template so that you don’t ever feel like you’re behind again!

Are you ready to take control of your thoughts and reach your full potential as a Product Boss? Tune in to learn how to break through the lies that are holding you back from taking action and making real money in your business.

Are you ready to discover the magical secret behind the success of businesses like Spanx and It Cosmetics? We're sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. Get ready to break that ceiling and think bigger because we're going to show you how you can apply these strategies to your own business, no matter what industry you're in.

Do you find yourself chasing after every exciting new business idea without giving yourself the chance to build one into something that lasts? Learn how to remain focused on what works and use your creativity to your advantage to build your own profitable business. We also discuss how our Best Seller Secrets Challenge can help you stay focused and achieve the success you desire.

In this episode, you’re going to discover the five different ways to get more customers for your business, from making warm calls to building an email list to collaborating with other brands and influencers. Tune in to learn how to maximize these strategies and drive more customers to your business.

Are you looking to make the most out of this year? Join us on this episode of The Product Boss podcast, where we'll be discussing our top trends and predictions for 2023. We'll be discussing the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to rapidly evolve.

This year we want you to think BIGGER. Limiting beliefs will only hold you back, so it’s essential you find the support you need in order to grow your business beyond your wildest dreams and live the life you deserve.

We’re going to talk about why you should become known for something and how you can do that! You’ll hear the story of Chick-Fil-A, who despite a limited product lineup, has become the biggest fast food restaurant in the United States, and IHOP, who went viral for all the wrong reasons when they tried to become known for something else.

Everything is feedback! We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.

Can a business do social good while still making money? Yes, it can! Rasheda Weaver is a professor of entrepreneurship and innovation studying social enterprises, and now she helps entrepreneurs who want to do good give back while still making money.

Every year people tend to set New Year's Resolutions, but we here at The Product Boss like to choose a word of the year instead. We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year.

After busy seasons, it’s so important to audit your business and take note of what worked, what didn’t, and what you’d like to change. We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.

We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. Shuang Esther Shan, host of the Shopify Masters podcast, shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.

We’re live at Café Lola in Las Vegas, talking with co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.

We’re sharing how you can make some last-minute sales while still having time to celebrate the holidays by selling gift cards.

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.

One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! Listen to hear two of the ways we coach in our Inner Circle Mastermind and see how having the right community can move you from stuck to clarified action in just a few minutes!

We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers, what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey.

One of the best ways to make an impact is through shopping small. We’re going to share our top recommendations for your holiday shopping from our Shop 1 in 5 Directory so you can truly make a difference with your purchase.

Get an inside peek at The Product Boss Inner Circle Mastermind and hear from Bulletin co-founder, Ali Kriegsman, as she shares how small businesses can get the most out of their organic content strategy.

A lot of us forget the creative genius we have that allowed us to start our business in the first place. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from your competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward.

Happy Thanksgiving! Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!

Need a pep talk? We’re offering motivation as well as practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate during your busiest time of year!

We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!

Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.

How would you like to make 60 - 70 sales? You already have your first customer towards that goal and you may not even realize—plus they may even spend 30%+ more!

For the introverted or someone who just needs a new thing to try: Story Sales! This is a great concept and is a clever new way to get a cash injection or boost your sales using stories.

Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. She shares stories on why you shouldn’t hire too soon, controlling your customer experience, allowing your business to evolve organically, and moving past fear.

We’re going to share one of the biggest ways you can make more money in your business, by actually saving money through cutting out what doesn’t matter. We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!

Patrice Washington is known as America’s Money Maven. She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. We do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.

In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try again.

We’re going to highlight three stories of our Multi-Stream Machine students to showcase the massive growth they’ve experienced since joining the program and implementing what they’ve learned!

How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.

Who wouldn’t love to earn an extra $2k in revenue in their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can get it done!

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.”

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. We discuss the importance of setting financial goals to aim for before calculating the steps to get there.

Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. Tune in to learn about how our community can help you unleash your inevitable potential!

Sales is the catalyst for growth—without sales, your business isn’t going to grow. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.

In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!

Doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! This series of episodes is going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business.

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.

Welcome to Bosses and the Blend (formerly known as Bosses & Breakfast)! How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend.

Happy P-Day! We’re celebrating our 400th episode of The Product Boss Podcast, as well as hitting 3 million downloads. What better way to commemorate a milestone like this than to look back on what would we do if we were to start it all over? We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.

In the process of working with over 50k businesses, we’ve put together a tried-and-true method for scaling your business up to $100k in revenue. We’re going to share our Bestseller Staircase method and how you can use it to boost your business.

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter. We’re going to talk about how you can strategically grow your business while giving yourself a sense of ease.

Trends in business marketing are constantly changing. A member of our Multi-Stream Machine community asked other members what was working and what wasn’t in their business, and we’re going to share four of the highlights from each category—as well as share why it’s so important to focus on the basics.

Do you want to make this your best year yet? We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification.

We know the idea of a recession is scary, but the truth is that your business can make it through and even grow—if you take the right steps to prepare. We’re going to share what you can do to get your business ready for anything that might happen in the future, and believe it or not, these tactics will help your business grow anytime.

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.

We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.

Multi-Stream Machine student and alum, Rachel Dunn, talks to us about her side-hustle business journey and how her path to profit has skyrocketed since joining the community and self-paced course.

Are you working full-time while you build your product biz on the side? We’re going to share four proven success strategies you can use to build that side-hustle up into your full-time business!

When Sarah Gulfraz was growing up, she loved celebrating the big, mainstream holidays—but as she became an adult and wanted to celebrate the holidays of her personal faith, she noticed they were often left out. She founded Peacock Supplies to offer the same level of celebration to holidays of all faiths and backgrounds, and it is fulfilling such a need in the market. Hear how she got started and how she grew it into multiple thriving businesses!

Profit is an essential part of your business—especially now. We’re going to share three reasons why profit is more important than anything else right now, and what you can do to increase it.

In this Small Biz Founder highlight, the CEO and Founder of Fusion by Design Collars, Danielle Beauregard, shares the story of how she took a hard pivot when the pandemic first hit and how just over two years later is making a quarter of a million in revenue. Now, with the help of her Mastermind, she’s looking at making more bold changes that will hopefully make Fusion by Design Collars a million-dollar business in the next five years.

Just because you’re a business owner doesn’t mean you’re the boss of your business. We’re going to share what you need to know to step up confidently and be the boss you’re meant to be.

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder. We talk about how she grew her business from an Etsy shop to a namesake business, making your business personally fulfilling, and knowing when to hire and when to fire.

We often feel like social media marketing is wasting our time as it feels like the algorithm is always changing and working against us. That’s where Derek Videll, the founder of SocialBamboo.com and the host of the Social Bamboo Podcast, comes in as he is going to help us get the most out of social media using strategies that get results! He talks about his unique strategies for Instagram, both organic and paid, and shares the ways we can really use social media to our benefit—especially when it comes to eCommerce.

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!

The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. We’re going to look at how you can relate wellness to your product or industry, as well as how to communicate that value to your customers.

I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here!

Do you really need to be on social media? Whether you’re talking about Facebook, Instagram, TikTok, or whatever platforms come out in the future, we’re going to dive into what social media is for, what it can do for your business, and what you should be posting.

Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves. Her journey is story-worthy all on its own, and is sure to inspire current and future entrepreneurs alike.

We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona. We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported.

We love to bring on people with different backgrounds and voices on the show, and this episode is no different! We’re talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years. Whether you’re thinking of starting your business or looking to take the next step, Johanna’s story is sure to make you feel like you’re not alone!

People everywhere are talking about inflation and how prices are going up across the board. We’re going to help you be proactive rather than reactive and find ways to inflation-proof your business and get ahead of things now so your business can thrive.

Jaclyn Johnson is an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and nationally recognized brands, including the iconic Create & Cultivate. She talks about growing her business, what you need as you’re growing, finding the right community, her experience selling part of Create & Cultivate, and why she invests in female-founded businesses.

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business and unlocked the limitless possibilities of being a maker.

Today, we are re-airing an episode that resonated with a lot of our listeners and it's all about leveling up your mindset. This episode focuses on what it takes to create a millionaire mindset as product-based business owners, from shifting the way we talk about business to joining masterminds with like-minded biz owners.

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary. A lot has been going on in the world lately, and a lot of our fears may be more present than before. So, how do we proceed with our lives? Let’s have a difficult, yet necessary conversation.

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary. A lot has been going on in the world lately, and a lot of our fears may be more present than before. So, how do we proceed with our lives? Let’s have a difficult, yet necessary conversation.

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of luxury brand, clean fragrances. Her Small Biz Founders story will really resonate with you.

The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning!

We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses to make sure that you’re focusing on the right things and not spreading yourself too thin.

When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level.